Instagram hashtags are powerful. If you perfect the art of using them, you can draw thousands of followers and expose your brand in the process. However, there are a few things you need to know about using hashtags on Instagram. Here’s a rundown of the basics.
Be Tactful with How You Use Your Hashtags
Make no mistake about it; hashtags are great. However, you have to be mindful of how you use them. One, you don’t want to use them too many times lest you come across as spammy. Two, using too many hashtags can get you flagged, and that can hurt your marketing campaign. Even then, you can still hide your hashtags. What this means is that you can use many hashtags without the risk of your account getting flagged. Sounds awesome, right? Visit The Small Business Blog to find out more about how you can hide your hashtags on Instagram without raising the alarm.
Be Specific With Your Hashtags
The primary reason you want to use hashtags on Instagram is to make your content and by extension your brand more discoverable. You, therefore, need to be careful with how you pick your keywords. In fact, the more specific you are with your hashtags, the better the engagement with your audience. Also, make sure that you use the right images to match your hashtag’s theme.
Do Not Use Long Hashtags
Keep your hashtags as brief as you can. Sure, you may want to target a specific audience with your hashtags but using too many characters reduces the number of people who will use them. Also, you don’t want to sound offbeat or “too clever.” Remember, you want people to find your tag naturally, and complicated hashtags won’t help you to achieve your goals.
Do Not Tag Everything
Indeed, hashtags will help place your content in front of a large audience. However, not every content you create will attract followers. So, if you know that a particular post will not add any substance to your marketing campaign, don’t include hashtags in it. For instance, you don’t have to use hashtags if you’re sharing breaking news.
The Bottom Line
Hashtags will help you make an impression and reach a bigger audience with your content. However, you have to be careful how you are using them. Most importantly make sure that you are sharing valuable, thoughtful content to maintain your following.